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Developments in the music industry are also capitalising on this trend. Commenting on the collaboration, Christelle Kocher, said in a statement: "I am a fashion designer, but I am also a physically active woman. For the month of April, digital fashion began to merge into further corners of the fashion industry, engaging consumers that weren't initially linked to the rapidly expanding concept. The line between what is real and fake is becoming finer and Alexander McQueen embracing it seems a better option than countering it.
Now, the company offers more than ten Alexander McQueen Runners products and sells clothes through various channels. The collection consists of a number of diverse themes. occasion-related clothing, are therefore in greater demand again. Commenting on the expansion, Emma Grede, co-Founder of Good American, said in a statement: "We're so excited that Good American is the latest addition to 'HM with Friends'. Commenting on the collaboration, Christelle Kocher, said in a statement: "I am a fashion designer, but I am also a physically active woman.